We get you outside
At ASM Group, we connect brands, retailers, and outdoor enthusiasts through a strong, human, and effective network.
Since our beginnings, our mission has been simple: to provide professional, transparent, and accessible service while supporting the growth of businesses that energize our industry.
Proudly ASM
Equipment
Explore the essentials to fully enjoy your outdoor adventures, both on water and on land. Reliable and innovative solutions to support every getaway, from wild camping to water outings.
Equipment
Explore the essentials to fully enjoy your outdoor adventures, both on water and on land. Reliable and innovative solutions to support every getaway, from wild camping to water outings.
Tactic
Whether for work, security, or action, our tactical selection focuses on performance and durability. Equipment designed to withstand the most demanding environments.
Tactic
Whether for work, security, or action, our tactical selection focuses on performance and durability. Equipment designed to withstand the most demanding environments.
Shoe and climbing
From trails to vertical walls, discover footwear and gear designed for performance and precision. Stability, grip, and protection: everything you need to aim higher.
Shoe and climbing
From trails to vertical walls, discover footwear and gear designed for performance and precision. Stability, grip, and protection: everything you need to aim higher.
Clothing
Clothing that combines style, comfort, and functionality to keep up with your pace, no matter the weather. Performance-driven, versatile, and made to move.
Clothing
Clothing that combines style, comfort, and functionality to keep up with your pace, no matter the weather. Performance-driven, versatile, and made to move.
Animals
To explore the outdoors with your best companion, discover durable, practical, and safe products. Because adventure is always better when experienced together.
Animals
To explore the outdoors with your best companion, discover durable, practical, and safe products. Because adventure is always better when experienced together.
Bicycle
Whether you are on the road, trail, or gravel, our cycling solutions are ready to accompany you on every ride. Performance, reliability, and the joy of cycling are at the heart of our selection.
Bicycle
Whether you are on the road, trail, or gravel, our cycling solutions are ready to accompany you on every ride. Performance, reliability, and the joy of cycling are at the heart of our selection.
Sustainable relationships, tangible results
At Groupe ASM, we connect brands, retailers, and outdoor enthusiasts through a strong, human, and efficient network.
Since our beginnings, our mission is simple: to provide professional, transparent, and accessible service, while supporting the growth of the businesses that make our industry thrive.We get you outside.
Experience
More than three decades of successful representation.
Trust
Already 35 brands supported towards success.
Visibility
Over 7,500 sq. ft. dedicated to your brands.
Sustainable relationships, tangible results
At Groupe ASM, we connect brands, retailers, and outdoor enthusiasts through a strong, human, and efficient network.
Since our beginnings, our mission is simple: to provide professional, transparent, and accessible service, while supporting the growth of the businesses that make our industry thrive.We get you outside.
Experience
More than three decades of successful representation.
Trust
Already 35 brands supported towards success.
Visibility
Over 7,500 sq. ft. dedicated to your brands.
We're shining a spotlight on your brand.
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Market analysis
We study your positioning, your objectives, and market trends to identify the best opportunities for your brand. This step allows us to build a solid strategy tailored to the territory and the real needs of the retail network.
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Market analysis
We study your positioning, your objectives, and market trends to identify the best opportunities for your brand. This step allows us to build a solid strategy tailored to the territory and the real needs of the retail network.
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Retailer search
With our knowledge of the terrain and the industry, we identify the retailers that perfectly match your product and target customer. Our goal: to connect you with the right partners to maximize your presence and impact.
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Retailer search
With our knowledge of the terrain and the industry, we identify the retailers that perfectly match your product and target customer. Our goal: to connect you with the right partners to maximize your presence and impact.
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Brand implantation in targeted stores
We ensure an effective and sustainable implementation of your brand in selected stores: setup, team training, communication, and on-site follow-up. Your brand benefits from optimal presence and continuous support to ensure its growth.
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Brand implantation in targeted stores
We ensure an effective and sustainable implementation of your brand in selected stores: setup, team training, communication, and on-site follow-up. Your brand benefits from optimal presence and continuous support to ensure its growth.
